Pros&Con of marketing

Pros.

Marketing helps:

• To know about products' existing.
• To make a choice for a good.
• To be better that competitors.
• To present advantages of a product.
• To find new customers.
• To develop customers' relationships.
• To increase income and sales.
• To build brand.
• To share a market and increase its' part.
• To communicate with suppliers, customers, competitors, etc (with the whole world).

Con.

• Marketing is one of the biggest expenses of a company.
• Marketing is flexible activity. Customers' needs and preferences change and marketing strategy should be modified, too.
• Clients can make a wrong decision due to marketing activities. For instance, it promotes goods with bad quality.
• It is a barrier for new companies to come into a market if other organizations have money for marketing activities.
• Government policies should be known in every country where marketing strategies might be used.