Me as a buyer

When i go shopping i usually pay attention to the package — it catches my eye, i look at it. Then whether its a grocery store or a fashion store I look at the quality of the product — what is the material, what is the consistency of the product. Organic food is usually more expensive, but some products are worth getting from organic sections especially if one is allergic. There are some things that are specific for fashion stores — they have to be bright, and eye-catching. If the store is gloomy, the customer service is dead and it smells like cheap product, it gets to you.
My parents are not much different from me, but most of the time they purchase things they know from companies they trust though. Quality is the most important thing in their marathon of life, since they are older and are more experienced. Younger generation is more open to try out new and colourful package. That is why there are different targets on the market starting from the location of the store ending with the package as all these things influence the decision making.