Ethics.

"McDonald's Legislation"

There are a lot of examples when companies' shareholders study their own interests instead instead of companies and its employees. In such cases ethical issues are caused. 

One of these instances can be McDonald's. Despite of it's global success, the public reacts negatively on the business ethics in its relationships with workers. In 1972 the founder of the company Ray Kroc made a donation of 250000$ to Nixon's reelection campaign. As a result the organization got auspicious conditions in legislation sphere. It allowed companies such as McDonald's Corporation to pay teenage employees 20 percent less rather than federal minimum wages.  Moreover, McDonald's doesn't permit staff to unionize. There was an incident where workers in St. Hubert Quebec formed a union and following which the unit was closed down at once. Between 1986 and 1990, activists of London Greenpeace distributed pamphlets with the title “What's Wrong with McDonald's? Everything They Don't Want You to Know” and the wordings “McDollars, McGreedy, McCancer, McMurder, McProfits, McGarbage,” asserting that McDonald's promoted Third World poverty, sold unhealthy food, exploited workers and children, tortured animals, and destroyed the Amazon rain forest. McDonald's sued for libel, but the court found the organization guilty. 

The source was used: http://www.brighthub.com/office/entrepreneurs/articles/115557.aspx