Scandalized advertising.

Tom Ford

Tom Ford is very popular in a scandalized type of advertising. Everybody knows his idea with Gucci ad where the model Carmen Cass is pictured pulling down her  underwear and showing the letter "G". Moreover, this ad was illustrated in Vogue's edition in February. Many people said that it is "vile, coarse and degrading to women" picture. The photo was made by Mario Testino, one of Princess Diana's favorite photographers. He called it "Public Enemy". In spite of it,  the Advertising Standards Authority in the UK, which has a right to prohibit the insulting material, said it was investigating after receiving a number of complaints, which claimed that it was "offensive and sexually suggestive". There was one similar case with Yves Saint Laurent's Opium advert featuring a naked Sophie Dahl that provoked 730 complaints to the ASA but this one was available for children and Gucci was oriented on "modern, fashion-conscious and sophisticated adults", not children. "The authority considered that the execution had been carefully targeted and that its sexual nature was unlikely to offend the fashion conscious readership," the ASA said, adding that it was "unlikely to cause serious or widespread offense". 

Nowadays, Tom Ford uses this type of advertising in his own company. Ho supposes that sharp and scandalous images more clearly convey bold and provocative shape and image.

The source was used - http://www.guardian.co.uk/media/2003/feb/26/advertising